It is to start a company based on Korean fashion trends and styles and base it in America. The clothing should be modeled by a diverse range of people and the clothing should be in a range of sizes as well. This will not only help in the aspect of accessibility, but also with the problem of diversity. Shipping would not be a big issue for domestic buyers who are interested in Korean fashion because they will be buying from a domestic company and not an international one.
I think this is a great idea since it would showcase more diversity with fashion in America. Although, something I would consider is how would this be different than other clothing lines. Through online ordering, people in America have access to Korean fashion trends and there are some stores that carry these trends as well. I would just think more about how this will be different but I think it is a great idea.
ReplyDeleteI like the solution of making a Korean inspired brand domestic to the US. Definitely in this country diversity in models and sizes is essential due to the high "melting pot" of cultures that is present in this country. I am also curious to see how such Korean fashion would be carried out. Would Korean designs be adapted to fit the American customers? What would mark them as Korean the design or the materials? Where is the largest concentration of customers that feel such need that would be answered with such store. I enjoyed reading your Korean Fashion posts and would definitely buy when available!
ReplyDeleteI think this is a great idea! A robust marketing campaign could probably secure international customers in addition to the domestic customers. Do you think it would be better to have an online-only mall or have one or two physical stores? Maybe it'd be better to have an e-mall but stock some of your products in some popular or renown stores to help advertise.
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